VIU — Venture Intelligence Unit
From Performance to Legacy
The Venture Intelligence Unit supports current and former athletes as they transition beyond competition. VIU combines strategy, storytelling, and systems thinking to help athletes build durable platforms for life after sport.
We don’t manage careers. We help build futures.
Our Belief
Athletic excellence is transferable intelligence. Discipline, adaptability, and resilience are assets when properly structured.
What VIU Provides
VIU supports athletes and performance-driven creators with personal brand architecture, venture strategy, product incubation, media positioning, partnership development, and IP and licensing support, helping them translate competitive excellence into durable businesses and platforms.
Designed for retiring athletes, post-collegiate professionals, NIL-era entrepreneurs, former pros, and creators with performance roots, VIU provides long-term legacy planning that turns athletic intelligence into sustainable impact.